An absolutely beautiful article about how paratext works when applied to online reading (and what web designers should do about it). The author is eloquent, compelling, and very obviously in love with reading & books; my inner bibliophile made a tiny noise of joy when I finished reading this.
“Think of your first encounter with a book. You look at the cover to get a sense of it, then perhaps flip to the back or the flaps to skim the publisher’s copy. Opening the book, you might glance at the title page, or quickly run your eyes over the table of contents. Maybe you peek into the back to check the page count, or casually assess the weight of the book in your hand. If it’s a hardcover, you might take the dust jacket off, lest it get in the way.
Most readers engage in at least one and usually several of these behaviors—they’re a kind of pre-reading ritual, part of the culture of books. And yet they serve an important purpose as well, in that they ease the transition between looking and reading. They help the reader establish interest, and they serve as an invitation to reading, setting the stage for the act that follows. Similar behaviors can be found on the web.”
